Social Media Portfolio
YouTube Shorts
KabayanXpress: Data-Driven Video Production & Authority Building
Project Overview
Strategic video content development focused on the KabayanXpress initiative, targeting Overseas Filipino Workers (OFWs) through data-backed information and authority-building narratives.
Process
Conducting deep-dive OFW research and synthesizing DMW (Department of Migrant Workers) information to ensure factual precision and high engagement levels across production workflows.
Objective
Executing a 3-in-1 creative role—handling research, scriptwriting, and video editing—to produce cohesive, high-impact video assets that drive user trust and community reach.